Ermark means Enterprise Risk Management (ERM) & Digital Marketing.
Ermark puts focus on integrated risk management and content marketing.
Enterprise Risk Management
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Learn the ISO 31000:2018 principles of integrated and continual improvement and human culture.
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Learn updated COSO principles, which include defining culture, commitment to core values, attracting capable individuals, risk identification, and pursuing improvements.
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Apply structured, consistent, and continuous risk management, integrated with your strategy.
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Overcome organizational silos by moving from a vertical to a horizontal governance culture.
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Consider the complexities and interconnections between different policy risks.
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Design a risk register and a risk matrix.
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Create SWOT and PESTLE risk analyses.
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Conduct FMEA and bow-tie analysis to understand root causes, consequences, and effects of risks.
Digital marketing
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Focus on informing and educating potential customers.
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Create keyword-driven content (articles, posts, blogs, e-books) for Search Engine Optimization (SEO).
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Learn the Content Management System (CMS).
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Benefit from social media marketing and community management (Facebook, X, LinkedIn, Instagram).
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Have a regular email newsletter (Mailchimp).
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Use the graphic design (Canva) and images.
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Record and upload video (YouTube).
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Establish relations with your stakeholders.
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Testify about how you work on your improvements.
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Take care of extensive open-source analysis.
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Training and instructions for better communication.